PROJECT:
Art Van Selling Institute
SKILLS USED:
PROJECT DETAILS:
Commissioned by the Executive Director of Art Van Selling Institute (AVSI), an extension of Art Van Furniture.
Project included the design and layout of marketing material such as business cards, letterhead, banners, award certificates, brochure, graduation programs, and handouts. The larger of the projects included redesigning three existing 200 page workbooks that were being used to train sales reps. There was a need for a better user experience for students as well as the trainer. The workbooks needed to be more engaging, easier to follow, more organized to locate pages quicker, and provide areas for note taking throughout the pages.
I met and consulted with individuals from the Art Van Furniture Graphics team for insight into the Art Van Furniture brand. I met and consulted with the Senior Project Development Manager and the Executive Director of AVSI along with the entire AVSI team for insight into the mission and goals of AVSI. I created a new brand manual that would be used to design all of the AVSI training material, website, stationery, and promotional items.
Project:
Windsor Express Basketball Team
SKILLS USED:
PROJECT DETAILS:
Commissioned by the President & CEO of Windsor Express Basketball
Project included a team logo design and layout of business cards, and flyers.
I met with the President & CEO, along with other team staff members to brainstorm and pitch ideas for a new logo and direction for marketing material. The goal of the logo and marketing material was to excite, be filled with high energy, and encourage high ticket sales.
I used bold color schemes with high contrast and fast-moving images with explosive energy to capture the intense essence of being at a packed home game.
Project:
Señor Sangria
SKILLS USED:
PROJECT DETAILS:
Product Package Design- Prototype
Project included the design of a wine box for store aisle display using only two colors. The goal was to make the product stand out in store isles, and capture the taste of a delicious, fruit-filled sangria, encouraging sales.
My idea for this project was to create a look that was upscale, fun, and delicious, but also stood out. I used the high contrast of black and white for an upscale look. I created movement with an illustration of a large splash of fruit, using a bright, citrus orange to capture the taste of the fruit.
Project:
Mays Multimedia
-Overhead Menu Display
Project:
Mays Multimedia-Business Card Designs
SKILLS USED:
PROJECT DETAILS:
Business Card Layouts
Projects included the layout and design of client business cards for new and existing businesses.
My goal for business cards is to be clean, professional, unique, and to either be consistent with the brand of the business/organization or enhance it.
